About project

“Yerevan Wine Days” is Armenia’s largest and most vibrant open-air wine festival — a three-day celebration where the streets of the capital turn into a living, breathing stage for wine, music, food, and human connection.

Through our collaboration with Publicis, we created a video that doesn’t just showcase the event — it embodies its soul. 

From the moment it starts, you’re thrown into the madness. A guy is jumping, screaming, dancing like no one’s watching — and guess what? No one is watching, because they’re all too busy doing the same thing. This is the kind of place where you don’t sip wine politely — you drink it with your whole soul, spin in the streets, hug strangers, sing with a DJ at full volume, and forget what day it is.