About the Project

Winemaking is one of the oldest forms of artistry—born from the earth, shaped by time, and perfected by human hands. It is a craft that dates back thousands of years, rooted in tradition and steeped in culture. Over time, it has developed a rich set of rules, rituals, and etiquettes—from how wine should be poured, swirled, and tasted, to the “right” food pairings and proper glassware.

But here’s the beautiful contradiction: while wine has its rules, the way we experience it is deeply personal. Some sip it slowly, others raise a toast with laughter. Some enjoy it with a five-course meal, others with a pizza on a rainy evening. And that’s the story we wanted to tell.

In this video, we walked the fine line between tradition and freedom. We highlighted the elegance and history behind winemaking, then revealed how each “rule” is also an invitation to explore, to rebel a little, to make wine your own. Whether you’re a connoisseur or a casual drinker, wine has room for you and your story.