About the Project

With Ucom, even Santa Claus couldn’t resist a high-tech upgrade—swapping his traditional sleigh for a futuristic jetpack. In this playful holiday campaign, Santa becomes a symbol of ultra-fast internet, delivering not just gifts, but gigabytes.

We reimagined Santa as a modern, tech-savvy character who zooms through the night sky on a snowmobile-like jetpack. Instead of chimneys and toy sacks, he lands on rooftops and connects powerful Ucom cables to smartphones, instantly transferring loads of megabytes to families across the city.