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About the project
In the high-speed world of “Don’t Wait,” UCOM, Armenia’s top telecom and internet provider, delivers an action-packed message: slow internet is a thing of the past. The story follows a parkour enthusiast on a mission to upgrade his and others’ internet speeds.
The mesmerizing transitions and breathtaking action sequences are key features, as the parkour enthusiast wields a “digital baton” to replace loading icons on screens with a high-speed connection. These visuals make the viewing experience engaging and unforgettable.
The video showcases a diverse cast, representing a wide range of customers, united in their quest for high-speed internet.
While high-speed internet is at the core of this production, the video’s focus is on delivering a cinematic experience that conveys the message: “Don’t wait.” It urges viewers to embrace the thrill of high-speed connectivity, ensuring that slow internet is a thing of the past.
Our team built and filmed in dynamic, modular sets, while combining live action with layers of animation to create a hyper-real visual world. Behind the parkour stunts and seamless transitions was a meticulous process of choreography, visual effects, and digital craftsmanship — all designed to amplify the energy of the story.
Backstage, the set was just as electrifying as the final video. Every scene demanded perfect timing and coordination, with the crew constantly adapting to the fast-paced nature of the shoot. The atmosphere buzzed with creativity, as directors, animators, and stunt performers worked side by side to bring the vision to life.
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