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For Armenia’s 2022 Eurovision entry, we partnered with the incredible Rosa Linn to bring her heartfelt anthem Snap to life. Set within the fragile walls of a small house, the music video mirrors the very essence of the song: breaking down barriers, piece by piece, until freedom and self-acceptance shine through.
Every torn wallpaper, every soft beam of light, and every subtle camera move was designed to capture that universal moment of release — when holding on becomes too heavy and you finally snap into clarity.
From concept to final frame, we built a world that felt intimate yet cinematic — a visual journey through heartbreak, healing, and rediscovery.
What began as a Eurovision performance quickly evolved into a global phenomenon, with Snap going viral across TikTok, reaching the Billboard Hot 100, and surpassing a billion streams worldwide.
We’re proud to have shaped the visual story that helped the world connect to Rosa Linn’s voice — honest, raw, and timeless.
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