About project

Ameriabank promotes using its MyAmeria mobile app wherever you are — whether commuting, traveling, or celebrating — with just a few taps. It underscores usability, accessibility, and a little everyday convenience wrapped in local flair.

Our team handled full-cycle production, from casting and location scouting across iconic and everyday corners of Yerevan to shooting, editing, and bringing the app’s interface to life with seamless visual integration. Through quick scene transitions, natural lighting, and a rhythmic narrative flow, we portrayed real-life moments where #MyAmeria becomes a natural companion — turning “boring banking” into part of your everyday rhythm.