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About project
Ameriabank promotes using its MyAmeria mobile app wherever you are — whether commuting, traveling, or celebrating — with just a few taps. It underscores usability, accessibility, and a little everyday convenience wrapped in local flair.
And we made it out of frames…
Our team handled full-cycle production, from casting and location scouting across iconic and everyday corners of Yerevan to shooting, editing, and bringing the app’s interface to life with seamless visual integration. Through quick scene transitions, natural lighting, and a rhythmic narrative flow, we portrayed real-life moments where #MyAmeria becomes a natural companion — turning “boring banking” into part of your everyday rhythm.
This is how we choose the most interesting and relevant locations for filming, first we see it empty like this, and then we present it to you full and colorful.