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As the official broadcasting sponsor of FIFA World Cup 2022, Inecobank wanted to go beyond the game — to capture the universal emotions that connect us all, both on and off the field.
We created a series of four short, heartwarming videos that draw a powerful parallel between the emotional highs of everyday life and the passion of football. From witnessing your baby’s first steps to bringing home a new dog — each moment mirrors the intensity, joy, and unity we experience when watching the game we love.
Through these films, we told a story of connection — how football isn’t just a sport, but a language of emotions that speaks to the most human parts of us.
Just like Inecobank is there in life’s most meaningful milestones, it was also there during one of the world’s biggest emotional journeys: the FIFA World Cup.
This was more than content — it was a creative journey that reminded us why stories matter. Because emotions, just like football, have the power to bring us all together.
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