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ABOUT THE PROJECT
The “EUBC Men’s European Boxing Championship Yerevan 2022 – Welcome to Armenia” video showcases the country’s unique cultural aspects while keeping the focus on the sport of boxing. We used pixels inspired by the event’s logo to spread throughout Armenia, highlighting its contrasting elements. The video takes viewers on a journey through Yerevan’s vibrant streets, capturing the excitement and energy of the event.
The mix of boxing and cultural elements creates a dynamic and compelling portrait of Armenia, a land that values strength and tradition.
Using animated pixels inspired by the event’s official logo, we created a unifying visual motif that flows throughout the video, symbolizing the movement of energy, passion, and competition spreading across the nation.
These pixels guide viewers through iconic landmarks and hidden gems of Armenia, from the ancient heritage of its architecture to the modern buzz of Yerevan’s streets.
As the camera moves through bustling city squares, sunlit mountains, and training gyms, the sport of boxing remains the heart of the story—mirroring Armenia’s own values of resilience, strength, and pride.
The athletes are not shown in isolation; rather, they are portrayed within the rhythm of the country, emphasizing how sport and culture breathe together.
By blending fast-paced sequences of the championship with warm, culturally rich visuals of Armenia, the video offers a compelling invitation to the world: to witness a sporting event grounded in tradition, spirit, and unity.
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