ABOUT THE PROJECT

The “EUBC Men’s European Boxing Championship Yerevan 2022 – Welcome to Armenia” video showcases the country’s unique cultural aspects while keeping the focus on the sport of boxing. We used pixels inspired by the event’s logo to spread throughout Armenia, highlighting its contrasting elements. The video takes viewers on a journey through Yerevan’s vibrant streets, capturing the excitement and energy of the event.

The mix of boxing and cultural elements creates a dynamic and compelling portrait of Armenia, a land that values strength and tradition.