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About the project
People feel the urge to BeeShake regardless of their location and situation.
People are ready to do Beeshake even in places where they usually show restraint or are restrained to receive gifts.
To make the clip more funny and exciting, we choose areas where such behaviour is unusual, and people around are surprised by the behaviour of the BeeShake person and look at him in amazement.
The freedom, the connection, the surprise of getting high-speed internet where it used to be impossible is too exciting to keep still. That’s why even in places where people are typically calm, serious, or reserved, our characters can’t help but break into a BeeShake. And when they do, it turns heads. Bystanders look on in astonishment, their expressions caught somewhere between confusion and curiosity—“What’s gotten into them?”—until they see the phone screen flash: BeeFree is on.
The contrast between the unexpected locations and the sudden burst of dance makes the campaign playful, unpredictable, and memorable. It’s about celebrating the liberation of connectivity, and how technology, when truly accessible, can transform not just communication, but energy, mood, and even the rhythm of our daily lives.
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