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About the project
For this high-energy campaign, we partnered with Beeline Armenia to launch their new internet package, BeeFree — a product designed to bring high-speed internet access even to the farthest corners of Armenia. The brief was clear: visualize freedom, speed, and accessibility in a way that’s bold, surprising, and instantly shareable.
The resulting spot is fast-paced and fun, with a playful concept at its core: no matter where you are — from the city streets to the most remote rooftop — BeeFree lets you shake up the internet and stay connected. We leaned into unexpected scenarios, rhythmic editing, and kinetic camera movements to deliver a feeling of energy and momentum.
We shot across a mix of urban and rural environments to emphasize the nationwide coverage of BeeFree. Every location was chosen to highlight a specific challenge — basements, stairwells, rooftops, and outdoor spots where signal often drops.
“BeeFree” became more than just a service — it became a movement.
The internet isn’t limited anymore. You are free to shake it up — anywhere.
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