Menu
Close
About the Project
The story begins in silence — the entire city is asleep. Streetlights glow dimly, casting long shadows over quiet buildings. As the camera slowly zooms in, moving through the stillness of the night, it approaches an apartment window.
Just before entering, it gently tears through a delicate golden film — a symbolic veil representing exclusivity. This golden shimmer signifies that the protagonist is a holder of the prestigious ACBA Gold Class Card, setting the tone for a journey that is as personal as it is aspirational.
Inside, we meet our main character — just back from work. He sinks into his couch, surrounded by the calm familiarity of his home. He is in his comfort zone, a place of routine and predictability. But this calm is abruptly interrupted. One of the walls in the room tears open, revealing a mysterious gap. Without hesitation, driven by curiosity and a desire for something greater, he chooses to leave his comfort behind and step into the unknown.
On the other side, he finds himself trapped in a dark, confined space — a maze of black walls with no clear direction. These walls symbolize the mental, social, and professional obstacles we all face. As he starts pushing against them, we see his struggle. Each wall becomes harder to overcome, testing his limits. Yet with each push, he grows stronger, more determined.
Subtly, a transformation occurs. His formal work attire begins to shift: the shirt becomes a T-shirt, the tie disappears. This visual evolution mirrors his internal growth — from structured, perhaps restricted routine, to freedom, authenticity, and confidence.
Once he breaks through the final black wall, he emerges into a new, elevated level. In front of him now stands another set of walls — but this time, they are strikingly different. Their surface gleams with the rich texture and color of the ACBA Visa Signature Card — a symbol of refined status and new possibilities.
He faces them without hesitation. As he kicks down the last barrier, a powerful moment follows: he begins to levitate, rising freely in an open space. This surreal, dreamlike imagery represents the freedom, joy, and personal elevation that come with being an ACBA Visa Signature cardholder — not just financial privilege, but a lifestyle full of exploration, empowerment, and growth.
0
