About the project

Everybody is asleep, the city is sleeping, and while the camera gets closer and enters the apartment of your main hero, it tears a delicate golden film, with which we wanted to show that this person holds a Gold class Card.

As we see him just returning from work and taking a seat on the couch, he is in his comfort zone. Suddenly, the wall tears with a notch, and our main character decides to leave his comfort zone and enter the gap just to reveal numerous black walls with nothing else. He tries to push those walls down, and each time it appears to be harder and harder, but he also becomes stronger. With each move, his business outfit elements change into more casual, such as a shirt to a T-shirt.

After all the black walls are done, we finally see him levelled up in front of another group of walls with the texture and colour of the ACBA Visa Signature card. Hitting the last wall with his foot, he starts levitating, and with this, we showed the parallel with the freedom, amusement and fulfilment ACBA’s customers can get with the Visa Signature card.